MAIIA is the infrastructure to run smart, AI-driven DMOs.

A DMO website is a brochure. MAIIA is the platform that makes a destination act in real time. The DMO website tells visitors about the destination once. MAIIA actively distributes it across hotels, AI assistants, and guest journeys — and feeds back live demand signals you can act on. The two coexist; many DMOs use MAIIA as the operating layer behind their existing site.

They already share the destination. MAIIA does not pool revenue, pricing, or proprietary intelligence between hotels — each property owns its data, its rates, and its guest relationship. What is shared is the destination knowledge layer: attractions, partner offers, language coverage, and demand signals. Hotels compete on hospitality. The destination cooperates on infrastructure.

Each business owns its own data. Hotels own their guest conversations and reservation data. Partners own their offers and bookings. Destinations get aggregated, anonymized signals — not personal-identifiable data. This is enforced by design, not a policy footnote.

Pricing depends on category. Venue-style partners (clubs, restaurants, clinics, retail, insurance) typically join on a transparent listing model scaled to the number of properties they want to be distributed across. Bookable items where MAIIA enables the transaction (tours, rentals, souvenirs, transfers, ticketed experiences) operate on a modest performance share that is split with the hotel that delivers the guest — keeping incentives aligned across the network. Specifics are shared during the application review.

Because the hotel is the trusted point of contact with the guest. The Guest App, the AI Concierge, and the on-property staff are what convert a partner offer into an actual booking — and that work deserves to be paid. Our split model gives every hotel a real reason to surface high-quality partner offers in the guest journey, instead of the silence you get from purely listing-based platforms. The destination wins because guests are introduced to more of what's there; the partner wins because intent reaches them; the hotel wins because the offer monetizes the journey, not just the room.

MAIIA distributes inside the destination, at the moment of intent — when a guest is already on a hotel website, talking to an AI assistant, or staying in your destination. OTAs distribute before arrival, on price and inventory. We are complementary. The difference is the moment, the personalization, and the fact that MAIIA visibility is part of the destination's own infrastructure — not rented from a third party that has no stake in your region.

No. We work with regions of all scales — single-town destinations, coastal regions, multi-city DMOs, national tourism organizations. The platform scales to the destination, not the other way around.

About one week from approved application to live distribution: 3 days for verification, then 2–4 days to structure offers and content into the destination CMS. Partners with simpler offerings (e.g. single-tour operators) can be live faster.

Talk to us about deploying MAIIA at destination scale. DMO and tourism-board partnerships are how the platform unlocks the most value — a destination where hotels, partners, and the public body share one intelligence layer is what we mean by "destination operating system."